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Brand Guidelines
The resources establish standards for Oxy's visual identity, defining the proper use of our logo, typography, and colors.
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Naming
Oxy—shorthand for Oxygen—is the name of our Company and the name of our data agents. We named ourselves Oxy to remind ourselves of our goal: to make data insights as ubiquitous as oxygen in an organization.

Always write our name as "Oxy" with an uppercase "O" and lowercase "xy". When referencing our full company name, use "Oxy Intelligence" with both words capitalized.
Logo
Our primary logo combines the letter 'O' with cubic elements. Always maintain the logo's proportions when scaling. Ensure clear space around the logo (minimum of the width of the ‘O’) to preserve its visual impact. The logo may appear in our primary brand gradient color or reversed white on dark backgrounds.
Clear space
Symbol
Min-size
Typefaces
Use Gemunu Libre exclusively for headlines, section titles, and high-impact messaging at 32pt or larger. Reserve Space Mono for interactive elements, buttons, code displays, and developer-focused interfaces at 16pt or larger to maintain readability. Instrument Sans serves as our primary typeface for body text, UI elements, and general communications.
Aa
Gemunu Libre
Aa
Space Mono
Aa
Instrument Sans
Colors
Apply our primary gradient to 3D elements. Maintain a minimum 4.5:1 contrast ratio for text legibility. When creating gradients, transition between colors within the same tonal family to preserve our technical aesthetic.
Null Black
#000610
Query Blue
#3A71D6
Insight white
#AFD4E3
White
#FFFFFF
Gray 100
#B2B7C9
Gray 200
#686F8A
Gray 300
#353846
Dim Black
#0C0D0F
Gray 400
#181A1F
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