Brand Guidelines
These resources define the visual identity of Oxygen, including standards for the use of our logo, typography, and color system.
Naming
Oxygen Intelligence is the company behind our platform. The platform itself is called Oxygen, inspired by our mission to make data insights as ubiquitous and essential as oxygen within organizations. When referencing the company formally, always write "Oxygen Intelligence" with both words capitalized.
Logo
The Oxygen logo combines the letter "O" with cubic elements, representing structured intelligence and dimensional data systems. The symbol is constructed on a geometric grid with optical corrections to maintain a visually balanced circular form. Always maintain the logo's proportions when scaling and ensure clear space around the logo (minimum of the height of the symbol) to preserve its visual impact.
Typefaces
Use Geomuu Libre exclusively for headlines, section titles, and high-impact messaging at 32pt or larger. Reserve Space Mono for interactive elements, buttons, code displays, and developer-focused interfaces at 16px or larger to maintain readability. Instrument Sans serves as our primary typeface for body text, UI elements, and general communications.
Colors
Apply our primary gradient to 3D elements. Maintain a minimum 4.5:1 contrast ratio for text legibility. When creating gradients, transition between colors within the same tonal family to preserve our technical aesthetic.
